EMDR — Transforming Stress and Trauma
• Enhancing Performance
Benefits of joining
• Get found on major search engines with your therapist profile and photo by people focused on finding your specialties.
•Local Sub-Directories fit what people naturally “Google” - their own city, plus the specialty they are looking for.
•Home page tools for educating your new clients about EMDR
•Publish your articles for free and boost traffic to your own Therapist Profile Page (and website, if you have one).
•EASY, Simple, Short and Sweet: free quarterly marketing newsletter giving one or two ideas for building your EMDR practice
•Spread the Word -- EMDR Transforms Stress, Trauma and Performance: free quarterly newsletter for the public, in which clients share their EMDR success stories. This easily shared newsletter links to your local EMDR sub-directory and helps new clients find you. Please invite all your clients to subscribe to it.
•Easy to navigate - designed to be easy for suffering people to use
•Team of talent (including an EMDRIA-Approved Consultant, web designer, marketing professional, SEO "Queen" and great business coaches) dedicated to our mission: to bring knowledge about EMDR to 80% of the local population.
Value of your membership
For your registration fee of $125 (reduced when new sub-directories are launching) and your monthly advertising fee of $29, you receive:
•Your own therapist profile page, therapist specialties pages linking to your profile, local Directory list linking to your profile page on your local ComprehensiveTherapyApproach.com.
—Value of $300-720 if personal web site, plus ongoing hosting fees, etc. (Personal sites are very hard to get to Google high, in competition with the group sites)
•Free Video courses available to members. Currently offering: "How to Ethically Build Referral Partner Relationships"
—Value of $50
• Free 15 minute consultation - by phone or email, about your Therapist Profile Page
—Value of $50
Total value: $873 - 1293
Total actual cost for first year: $473 (less for those with special "Group Launch Rate")
Total actual cost for second year: $348
Compare these costs to the value of one client (average income earned by serving one client is perhaps $1000 if your fee is $100 and your average client comes 10 times). That client may refer an average of 4 more clients to you in 5 years, which could be interpreted this way: one client is actually worth $5000.
Standard business principles recommend spending at least the value of one client in one year for your annual advertising budget. Make sure your advertising methods are working for you and worth the investment. For the above example with an average of 10 sessions per client, it is recommended that you spend $1000 a year on advertising. If your average client comes 20 times, it would be recommended to spend $2000. Use your own fees and average length of treatment to determine what you should best spend.
In a recession it is all the more important to advertise. Many reduce their advertising budget at such times. Savvy, successful business people increase their investment during downturns.
Even if you would gain just one client from the website, you are experiencing a positive result from your advertising investment. From the results other therapists have gained, we expect you to receive more referrals than that!